New Barbie Exhibition To Open In London Next Year

Hi Barbie! Image: iStock/kaisphoto

Just when you thought Barbie-mania was over, a huge new exhibition about the famous toy has been announced, opening at the Design Museum next summer.

Believe it or not, the fresh-faced doll turns 65 next year, something that’s being celebrated with this major show, which charts Barbie’s evolution — not just in fashion but also in architecture, furniture and vehicle design. The exhibition has been three years in the making.

1962 Barbie Dream House. Photo: Mattel, Inc.

Museum curators worked in partnership with Mattel Inc, and were given special access to the Barbie archives in California, and although full details haven’t yet been revealed, we’re promised ‘dozens of rare and unique items’ on display. And at an educated guess, a lot of it will be pink.

The Barbie exhibition is at the Design Museum, 5 July 2024-23 February 2025. Tickets on sale from spring 2024

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